CHIEFFALO americana was born from a shared passion for heritage and American craftsmanship. Rodger Chieffalo’s expertise centers on the short-brim, open-road style hat—which he likes to call the “Cowboy Fedora”—a classic piece of American western heritage. These hats, popularized by Fort Worth’s own Amon Carter in the 1920s, feature a three-inch brim and a carefully shaped crown designed for an urban-western appeal. Today, Rodger sources old, 100% beaverfelt hats and restores each one carefully to bring new life into a piece of history. 

Jackie Chieffalo brings polish, storytelling, and a fashionable eye that elevates every detail of CHIEFFALO americana. She curates a tightly edited collection of clothing, accessories, and home goods, many vintage and reworked, or American‑made, that live in harmony with Rodger’s hats. Located on the historical bricks on Camp Bowie, CHIEFFALO americana offers a refined and intentional shopping experience for those who appreciate craftsmanship, character, and distinct Fort Worth style—bringing together timeless heritage and contemporary design in every carefully chosen piece.

Schedule your one-on-one meeting with Rodger Chieffalo and discover everything related to the Cowboy Fedora and how it changes the landscape of Fort Worth fashion.